Broadly speaking, what do you want to achieve?
Describe your business. What are you good at? Is there anything unique about your business? Do you have any photos or information you can share with us?
What are your marketing objectives
For example: Increase new sales by XX%. Increase sales from existing clients by XX%. Improve customer loyalty. Develop a new business pipeline. Advertise for clients. etc
A brief description of your target audience
Who are they? What are they like? What annoys them? How much do they spend with your company each year / each visit? Where do they live or work (is it geographically specific)? What is it about your business that is of interest to them?
Advertising? Direct Mail Telephone contact? Telemarketing Point of Sale Merchandising On-line advertising Website Sales promotion Networking Letters of introduction Other. Describe
What marketing should you, or would you like to do? What do you want:
Advertisement Press Release Direct Mail Brochure Brochure New Business Database Website Loyalty Marketing Program Logo design Press Release or Public Relations Search Marketing Signage Media plan or advice New business letter
Do you know what your business stands for – what your brand means to your customers?
Please write 3 values that are unique to your business – things you believe in.
Please write 3 personality traits that are unique to your business
What is your ambition for your business? i.e. brand or business strategy, growth targets, etc.
What is your budget?
When do you want the marketing material?
Any other issues you want to raise?
