Advertising

Why is it still so powerful?

It is easy to be trendy and think advertising is dead, but being trendy doesn’t sell product. Advertising in print, on radio or TV allows you to connect at an emotional and rational level with more people than any other media.  When it comes to cost per reach, advertising rules!

What makes it work?

Why Buy / Why Buy Now is a simple tool we apply to all advertising briefs. We ask two questions to help create focus and real world applicability to the creative brief:

Simple questions, but hard to answer.

Being Funny.  Humour is another potent tool in ensuring advertising cuts through. You don’t need a belly laugh, sometimes just a gentle smile is the best way of connecting.

Brand likeability Index.

If people like your brand, they will buy your brand. The question is, are you encouraging people to like your brand by what you say and what you do in the marketplace).

Click here to download our
BRAND LIKEABILITY INDEX SURVEY

Retail v brand advertising. Is there a difference?

Consumers don’t look at an ad and go “ that must be a retail  ad” or “that’s a nice brand ad”… to them, it is all just advertising. And they either like it or not, and it is either relevant to them at that moment in time, or not.

Retail brands are hard to build and hard to create, but the good ones are proof that there is no difference between retail or brand advertising.

Why is a client brief important?
If you focus your thinking, we can focus ours. A comprehensive but concise client brief is the starting point for all marketing communications.  To get started writing a client brief, go to www.simpletruths.com.au/brief

The Creative Brief

It is the simple, 1 page document that focuses your expectations and our creative people. It is the CRITICAL document in the whole creative development process – the distillation of the consumer insight, product truths, brand proposition and specific needs. Download samples of s of Simple Truth’s creative briefs here: 

What about media?

Are newspapers dead?

No – they have proven quite adept at linking print to on-line, and so created an ensuring relationship with their readers.

Does TV cost too much.

Yes and No. TV still reaches more people for less, which is why it costs more. The question you need to ask is am I paying for a premium or is there a smarter way. Also, cheap TVC’s look cheap. Worth thinking about.

Can social media reach enough people to make a difference?

No. But they can reach tightly defined groups of people who can influence the success or otherwise of your brand. Scalability is the key.

What next - a free offer?

We don’t do free ads. We do good ones. But, contact us and we’ll provide you with a perspective on your advertising.

Why should you contact Simple Truths?

To find out  ‘Why people will buy’ (your product or service) and ‘Why they will buy it NOW.’

Email john@simpletruths.com.au, or call John O’Connor, Managing Director on 61 2 99770117.