Brand Strategy

What is good brand strategy?

One that builds equity. Brands exist in people’s minds. They are a collection of thoughts, values, feelings, and personality traits that together, describe our relationship with the brand and business. Managing and manipulating the development of those thoughts, values and feelings is complex because different people engage the brand with different levels of emotive connectivity. Ultimately, our role is to understand what the brand means to its customers, and link it to sales  growth

How well do you know your own brand?

Some call it marketing myopia. When was the last time you stepped into your customer’s shoes?  When was the last time you did what your customers do, and interacted with your brand, and purchased something?

Simple Truths runs a variety of research programs to help connect marketers with their brand.  It is a core component of our intellectual property and offer to clients.

Call 61 2 99770117 to discuss:

• Internet research panels
• Focus Groups
• One – on – one interviewing
• Price elasticity studies
• Product testing
• Concept testing

How do you define brand equity?

Feelings, emotions, rational interactions, values, personality traits – all these constitute in a customers head, the “brand”. So we summarise them into a one page document that defines the pace the brand exists in, to the majority of its customers. It is called a brand Footprint, and is an excellent tool for assessing where the brand is at now, and for managing its development in the future.

Then What? Integrating a brand and a business.

Merging business strategy with brand messaging and vice versa means marketing must link with sales at a level beyond mere measurement metrics. Sales people need to understand their audience, the expectations, and their brand whilst marketing must deliver to sales not only leads, but intelligence that helps close the sale.

Simple Truth Strategic Tool Suite can help link marketing to sales

Link : Brand Foundations www.simpletruths.com.au/brandfoundations
Link : Brand Health Check www.simpletruths.com.au/brandhealthcheck
Link : Demand Generation Strategy www.simpletruths.com.au/demandgeneration
Link : Brand Positioning Map www.simpletruths.com.au/positioningmap
Link : Marketing Drivers www.simpletruths.com.au/marketingdrivers
Link : Brand Likeability Index www.simpletruths.com.au/brandlikeabilityindex

On-line branding. Is it different?
Yes and no. The creative options are virtually unlimited provided your Creative team understand on-line. You need a good simple idea.

Brand Value Proposition

We can write a value proposition that summarise your brand’s position in the marketplace, or one that focuses upon its uniqueness. Alternately, you can develop a brand value proposition that is a descriptor – i.e. it describes your product. Simple Truths value proposition is problems solved which describes one major reason people do business with us.

Which ever way you go, your brand value proposition must differentiate your brand. We can help define the real value of your brand. Call John O’Connor at Simple Truths on 61 2 99770017.

Contact Simple Truths on 61 2 9977 0117

BRAND LIKEABILITY INDEX
Click here to download the Survey