Lotus Cars Australia

Viral Case Study

PROBLEM

When you operate in a niche of a niche, volume is hard to come by. As are marketing dollars to support the brand.

Simple Truths developed the following viral campaign based on footage of Dean Evans moving from 14th on the grid at Bathurst to 1st within half a lap. 

STRATEGY

We issued the mpeg to motorsport devotees, blokes who like fast cars, and the V8 Cheer squad”, in order to illustrate the excitement inherent in driving race ready Lotus cars – the perfect choice for arrive and drive motorsport.

RESULT

It took 1 year for the viral to circulate the globe as well as Australia. We started receiving it back from people both here and overseas – notably UK and USA.

(insert Mpeg)