Lead Generation Case Study

Mercedes Benz  HCV

Mercedes Benz was winding up one of its brands, Sterling Trucks. They approached Simple Truths with a simple proposal – help us run-out the remaining trucks.

STRATEGY

We positioned the brand as “the Value Champion”, and sent out collateral that stated succinctly, “The Value Champion runs out”.

We developed a (primarily) large fleet buyer database, including some SME businesses that matched specific applications for which Sterling was ideally suited – Concrete Mixers, large Tippers, and Tankers.

CREATIVE STRATEGY

We’ve saved the best for last

We integrated the marketing with mainstream marketing collateral, and direct mailed the database with a detailed product brochure designed to create focus on specification. Then we telemarketed to qualify, and further, followed up via letter. 

Within three months, almost all of the remaining 140 trucks were sold.

Image (Sterling brochure)