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B2B Case Study

Mitsubishi Triton Rocks

Mitsubishi Triton has virtually no market hare in the mining industry, where as its chief competitor, Hilux, has about 97% market share.  With a potential 6000 sales per annum, penetrating the mining community represents a significant sales opportunity.

Strategy

We created a database of mine supply officers and purchasing managers, culling it from 3,800 to 900 actual decision makers. We used direct marketing, telemarketing and eDM to create awareness of Mitsubishi Triton’s attributes. 

We positioned the Triton as

Hard as Diamonds

Because nothing is as hard as a diamond. And sent a granite river-stone with the Mitsubishi logo engraved on it, and a web address www.mineofinformation.com.au.

We have created 130 fleet sales opportunities for the Company representing a total volume of 2,230 vehicles.