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B2B Case Study

nlc Pty Ltd

nlc Corporate Sales

nlc have little brand awareness amongst top 2000 Corporates in Australia as they are a niche player. To get onto tender lists, people had to first know about nlc, and hopefully, like them.

STRATEGY

We built a prospecting list of 2,800 corporate sales opportunities from the 4,919 companies in Australia with more than 200 employees. These target companies were then direct-mailed and telemarketed.

CREATIVE

Our creative strategy was to brand nlc, and be remembered. The output was a lolly jar DM piece which was mailed to target HR directors and managers. The DM piece was followed up by a letter of introduction, and then prospects were tele-marketed by Simple Truths to qualify. This data was then handed onto nlc who made appointments.

They have created 34 new accounts to date.