What are Case Study Stars?

NSW Electoral Office Recruitment Campaign.

Simple Truths was tasked with lowering the average age of Returning Officers from 50 - 69 to 40 – 50, and attract more women to the role

Target Audience:

Whether they are white collar workers taking leave, teachers, Mums, or retired administration ‘kings’, the RO role demands a lot from the individual. The person must be a leader with excellent people skills; a problem solver with the ability to think quickly; a personality who has a calming influence in an, at times, chaotic environment.  Some like the challenge, some like the process. But all like climbing the mountain, with a team in tow, and succeeding in delivering the outcome.

Proposition:

Team leader everyone counts on.