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Smartline

Lead Generation Case Study

 

Smartline is a referral-based business with a refined loyalty scheme. Simple Truths challenge was to invigorate their predatory marketing and generate leads for franchisee through measurable mainstream media.

Target Audience:

“Mum and Dad” home owners or investors

35-50 years, male and female, middle class and typically busy with kids, work, and the demands of contemporary life.  They want to improve themselves and get ahead, and need good advice to help them achieve their life ambitions.

To them, a mortgage is a mortgage, but certain features of most major providers’ products can have specific appeal – i.e. offset accounts, lower fixed interest rates than competitors, fixed and variable splits, transaction accounts linked to mortgages, and so on. This provides the smart broker with an opportunity to investigate needs and find the right solution.

Key Insight:

Mums and Dads need someone knowledgeable who responds quickly, who they trust and can help them get organised (ready to buy).

How can the brand deliver to the Insight?

Smartline gives good advice.

Proposition:

We’re in your corner

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