Digital Marketing
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Digital Marketing
Digital strategy is too often reliant on technology, which changes every six months. Evolving digital marketing technology empowers smarter digital marketing. The challenge is keeping up with it.
Nevertheless, the marketing basics apply. Keep it simple, be relevant and likable and ensure you are compelling.
The problem with email marketing is one of clutter and practicality
- First, you’ve got to get an email address.
- Then, you’ve got to answer WIIFM in the subject headline
- Then you must challenge them to click.
- But most importantly, you need to conduct your outbound on the right day. Do not go for a Monday or a Friday. Middle of the week is best.
Capturing data on-line
People hate filling in forms on-line, but those who do are genuinely interested. They need to be responded to quickly, and this can be a significant challenge. Automate the initial response, and customise the response from Sales or marketing. Better still, make a phone call.
The offer is the key
Make it obvious. Loud and proud. And so simple a 7 year old gets it.
Email engines v CRM engines
Most good CRM tools do both well. But not all. Marketo and tools like it offer excellent functionality, low cost of use, and flexibility. And it is far easier and more efficient to rent a system like Marketo than build one or customise a ISP’s system. Simple Truths provides automated email marketing integrated with outbound email or digital marketing programs.
Social media
You’ve got top be able to inject yourself into a conversatiuon, without spruiking too hard! Blogging on social media is time consuming, and needs to be done carefully to nurture the relationship. Think about how you would add value to the conversation, not sell your product.
eDM. Nice ones work – see attached for high performance eDM’s