Direct Marketing

What is it, really?

Direct marketing is simply a one to one (or direct) approach that builds a relationship with the prospect or customer. If you can define your target down to an street or email address, Direct Marketing is a powerful technique for creating awareness, inquiry and brand preference.

How can you improve response?

It all starts with data

The right database is critical. Simple Truths purchases data from many sources like Yellow Pages, True Local, and White pages, or we compile it ourselves. It goes without saying, the more current the data, the better.

Integration of the tools

Integration refers to what you do with the data. Typically, we would direct mail a prospect, email them, call them, and direct mail them again, (or fax – whatever is the prospect’s preferred method of communication) as part of our process of building interest in the product and generating a lead.

Creative that connects

Regardless of the medium used , the creative must be relevant, informative, and compelling.

What is a good response?

We generate 1.2% from our lead generation process. And that is pretty good!

New media v old media

Digital v DM v Telemarketing
Simple Truths uses all three. They are tools that need to be managed effectively to produce a response.

Case studies

Hornsby Automotive Group

The problem with Letterbox drop as a lead generation technique is clutter. We developed a great DM piece with a great Offer. But it rained the day it was delivered. 

Plastic wrapping would have saved this promotion for Hornsby Mazda.

 

 

 

nlc digital

 

Mitsubishi Triton

Simple Truths built a database of miner and mine purchasing managers, then mailed them with a piece of engraved granite. On it was the Mitsubishi logo, and the website address www.mineofinformation.com.au

A small brochure on Mitsubishi Triton’s strengths versus the dominant brand in  the mining community was also mailed, and follow up eDM’s sent to build the relationship and brand awareness.
www.simpletruths.com.au/MitsubishiTritonRocks

NSW Fire Brigades

Beer coasters as a recruiting tool? Why not! When you are looking for part time fire fighters in a small country town, the local pub or club seemed a good place to start. Simple Truths developed these beer coasters and posters to publicise NSW Fire Fighter’s need. Response was exceptional – all roles filled.

Contact Simple Truths on 61 2 99770117.