Marketing Strategy

What makes a good marketing strategy?

If you can connect with the most number of people for minimum cost, and engage them, you have the basis of good marketing strategy.  But marketing is so much more than maximising reach and minimising cost – the “magic” is in developing creative that engages people and creates a predisposition to buy.

How do you create marketing that works?

Focus on your customers. Simple Truths can help you get into your customer’s shoes and develop a deep understanding of their needs, motivations, aspirations, and barriers to purchase.

A model we apply when assessing the likelihood of success of a brand is the following Q&A:

Simple questions, but hard to answer.

Product & Services - Synposis

Marketing Strategy

We will write and produce a marketing strategy for clients that begins with developing a deep understanding of the consumer via research, and an analysis of the product, its competitive position, pricing, and SWOT. Plus we produce a report on the health of the brand called the Brand Health Index.

Next steps are to create a sustainable and potent position for the brand that will connect with the insights generated in research and serve the brand into the future.

Finally, we look at promotional strategies, channel management and channel planning, with the key output being a Product Marketing Brief.  This is a learning document that guides future activity and incorporates measurement metrics.

Cost varies relative to time and complexity of the task, from $3,000 to $20,000+

Lead Generation

Simple Truths lead generation tools are highly sophisticated. We link marketing to sales by linking the generation of the lead and qualification of the prospect through to the account management training with the Sales Team.

Typically, we utilise smart segmented databases that priortise prospecting activity, eDM and Direct Mail, and either call centre or telemarketing qualification, to produce two things:

• An understanding of buyer’s readiness to go to market, and
• A predisposition to the client’s product or brand through compelling marketing creative.

THE KEY METRIC - 1.2%
Simple Truths will achieve 1.2% sales over reach. i.e. communicate with 10,000 prospects, create 120 sales.  This exceeds industry average 0.2%.

The key strategic asset

Plus, our approach generates an opt-in database of 60% to 80% of the total prospect database, which means this tool produces a key strategic asset for the brand.

Digital Marketing Strategy

Website to sales channel. Data collation and collection. Social media channels and channel management. Blogging. Useability assessment. Marketing sites v selling sites. Landing pages dedicated to product. Multiple sites linked to for search and deep linking. It seems complex, but it isn’t.

Call John on 02 99770117 for a needs assessment

CRM & Loyalty Strategy

It is remarkably simple to develop a potent CRM  - start with a telephone call to your customers and say “thank you”. While you’ve got them on the line, ask them for email address, check their contact details, and see how often they buy your or another Company’s product.

Then database the information and link it to the campaign that produced the sale.

DIGITAL FOOTPRINTS
With an email address, we’ll build a digital footprint of your prospect, and track their on-line behaviour

On their terms

CRM is NOT about technology. It is about adding value to each communication with customers or prospects, and doing so on their terms. Before we issue any communication under the auspices of ‘CRM’ or Loyalty Marketing, we ask ourselves WIIFM? What is in it for me, the customer?

Strategic Tool Suite

Brand Foundations
Brand Health Check
Demand Generation Strategy
Brand Positioning Map.
Marketing Drivers
Brand Likeability Index

 

Case Studies

nlc

creates a new sales channel from a passive relationship. Click here or download pdf here

Contiki

We  create a proposition to a new target audience for Contiki – and develop a digital sales channel to mine and manage the relationship and data. Email us for the study.

 

Contact Simple Truths email john@simpletruths.com.au or call 02 9977 0117

*Based on 4 x 2 hour key stakeholder interviews plus report