Lead Generation

We are expert at generating leads and converting prospects to sales. Our model has evolved over 8 years to one that produces results. And, we are constantly improving its performance, whilst reducing costs.

How we link sales to marketing

Merging business strategy with brand messaging and vice versa means Marketing must link with Sales at a level beyond mere measurement metrics like X% leads generated.

Sales people need to understand their audience and their expectations, as well as the brand,  whilst marketing must deliver to sales not only leads,  but intelligence that helps close the sale.

The key is in providing Sales with intelligence that pre-qualifies the prospect and allows Sales to make a more appropriate new business approach.

Our lead generation tools

Integrated model – product suite

Re-create .ppt Chart “lead generation model”. See file

Response rates

We generate 1.2% sales v reach, which is way above industry average of .2%. Call us to find out how we do it on 61 2 99770117.

Case Studies

nlc	Fuso Supercooler
Mercedes Benz / Sterling	Contiki

CRM and Data

How do we make it all come together?

CRM Technology is a wonderful thing, but it dates as quickly as data.

Current CRM tools offer outbound email, cookies to track site visitation, automated in-bound response handling, and a CRM system that orders data effectively. And you can rent these tool for as little as $1500 per month. This makes sense when compared to a custom solution from an ISV like Sebel or Sage, whose licencing fees alone can destroy a budget.

Why go with a web-hosted solution?

So all contact points can access the database, and update it in real time.

Contact Simple Truths on 61 2 99770117 or email john@simpletruths.com.au