Websites

What should your website be?

It should be compelling, explanatory, and collect information. It should have a call to action on each page. And it should give people reasons why they should buy from you.

Your site is like your own TV channel. Load it with content, images, sound and video to inform and entertain.

Good Content v Bad Content

All content is good content if it means something to the consumer. Pointless copy or images that do not leverage your brand, products or services make little sense. Focus the information, and put yourself in your customer’s shoes by asking WIIFM – What’s in it for me?

Is web the fulcrum of CRM?

It can be and is the logical starting point of the relationship with a customer or prospect.  Linking your site to a powerful CRM tool like Marketo can add enormous value to the CRM in terms of generating loyalty, repeat business or converting leads. Good CRM provides you with information on the intentions of the prospect or customer.

Call John on 61 2 99770117 now to find out how to build a digital footprint of a web surfer, and create a targeted selling message

Should my website link to social media?

Yes. The more linkage, with consistent key words, the better the Search Engine Optimisation.  Plus social media allows you to target groups of people who may be in the market for your product. Facebook, Linked in, Twitter and Youtube, can all work for you. 

For more information, email info@simpletruths.com.au

How do I improve SEO and Google ranking

Linkage, linkage and more linkage to and within sites.  And ensure you have consistent key words. Google likes the big content rich sites too.

Contact Simple Truths 61 2  9977 0117